An extension of your team
We work close to your processes and think like part of your company, not like an external service provider.
About
Grown from experience, built on trust.
tRueNova is an international production partner for exclusive fashion brands that want to develop, source and produce collections reliably — with experience, care and a clear eye for quality, cost and timing.
01Company profile
Built for a market in transition.
The fashion industry is changing: collections are planned more deliberately, volumes more flexibly, and demands on quality, transparency and speed keep rising. tRueNova was built to meet these demands with agility, expertise and personal support.
Headquartered in Hong Kong with a subsidiary in Istanbul, we combine international sourcing and production expertise with personal support. Together with selected production partners in Asia, Portugal and Turkey we cover a broad range of product groups, from woven to knitwear and from occasionwear to commercial series.
02Philosophy
Partnership begins with understanding.
Transparency first
You get clear information on status, timings, cost and quality, from the first concept to delivery.
Quality with a commercial eye
We combine commercial thinking with technical rigour and make sure your products perform reliably in production.
03Experience
Over 30 years of know-how in global sourcing.
tRueNova brings together more than three decades of experience in development, merchandising, sourcing and production, shaped by roles at international fashion houses such as Escada, Hugo Boss and Triumph International.
This knowledge flows into every project: choosing the right material, the right factory, realistic costings, clear timelines and quality decisions made early in the process.
Shirley Rademacher
Managing Director & Founder · tRueNova Hong Kong
04Our teams
Present where your production happens.
Local teams in Hong Kong and Istanbul keep development, sourcing and production close to the product — with clear communication and one accountable partner.
Headquarters & Asia team
Hong Kong · China
Our Hong Kong team coordinates sourcing and production across Asia — from development and merchandising through factory follow-up to quality control.
Subsidiary & Turkey team
Istanbul
Our Istanbul team supports brands with nearshore production in Turkey — close to European markets, with short lead times and hands-on partnership on the ground.
05Production network
Eight countries. Three continents. One partner.
A broad, reliable production network matters more than ever today. Our core expertise lies in production across Asia as well as Portugal and Turkey, coordinated from Hong Kong.
01Hong KongHeadquarters
02TurkeySubsidiary
03ChinaProduction
04ThailandProduction
05VietnamProduction
06CambodiaProduction
07PortugalProduction
08MadagascarProduction
06Responsibility
Quality comes from closeness.
We stay close to the product throughout the entire process: from the first idea through sampling and production to final inspection and delivery.
This keeps quality, timing and communication in view and creates the reliability brands need today.
How we think about longevity, short routes and certified materials is set out on our sustainability page.
